The WriteThink Tank...
...and writethink.com were created by award-winning writer Lauri Maerov to provide highly-qualified writing and editorial talent with expertise in advertising, marketing, publishing, entertainment and new media, including the Web.
Through our network of qualified associates, we can make referrals to financial experts, designers and illustrators, project managers and Web developers for more complex projects—or The WriteThink Tank can coordinate the development and execution of those projects for you.
Using The WriteThink Tank allows your business to bypass expensive agency fees, work with a talent resource dedicated to excellence, and get tailor-made results—even under deadline conditions.
Our Creative Partners
mountainpad media specializes in intuitive and elegant websites. By combining web standards—the centerpiece of their design ethic—with an emphasis on accessibility and usability in all of their projects, mountainpad consistently creates highly adaptive and attractive sites that have the flexibility demanded of the many web devices in use today.
Fearless Branding helps companies differentiate in three key ways: Emotional, Functional and Aesthetic. The emotional idea is the driver – and can be reduced to a big idea that can be expressed in one word.
The summation of the three areas of differentiation is called a Fearless Brand Idea, which is the Central Organizing Principle for an entire company: examples (Nike = Hero; Apple = Creativity.)
Fearless Branding helps companies focus not on WHAT they do, but HOW they do business differently, so they own a space in their category. This enables sales and business development to be far more effective (you focus on a core emotional benefit which will resonate with your target segment). The net result is that Fearless Brands create experiences with their customers and clients that are non-substitutable, resulting in brand loyalty.