The Triple R Group (RRR) is a partnership between two of the country’s most prolific, dynamic and innovative pioneers in the fields of restaurant development, marketing and branding — Royce Ring and Russell Hayward. Their sophisticated sense of style and keen appreciation for what it takes to develop and operate a successful restaurant concept gives RRR a leading edge in today’s competitive marketplace. RRR’s concepts are built on a highly produced dining experience combining fresh, healthy food, crisp service and innovative design. The founding partners stand at the forefront of today’s restaurant industry. They share a passion for providing irresistible, contemporary dining experiences. The creativity and inventiveness of Ring and Hayward are instrumental in bringing about new and enduring concepts.
RRR brings insight to market and brand restaurant concepts that are in tune with today’s clientele. The essential ingredient common in building each RRR concept is a commitment to create authentic and imaginative experiences; the customer’s experience must be true to the brand. The signature of any RRR operation is a blend of creativity with exemplary service and attention to detail. The mission of RRR is to create a lineup of the most successful, innovative and guest-oriented restaurants throughout the world via two channels: ownership and contract/consultation. They specialize in developing and managing independent freestanding concepts, as well as high-concept, lifestyle-oriented restaurants for hotel brands and major restaurant operators. Concepts created specifically for hotel properties offer meal service for the hotel while simultaneously providing unique destination dining experiences.
While consulting on a project, RRR drives all aspects of the concept-building process. The RRR creative team’s extensive experience and strategic expertise provide operators with the differentiating advantages they need. Each concept is meticulously developed so that every element is consistent with the brand. Custom-designed interiors, original artwork, commissioned accent pieces, well-conceived menu offerings, specialty drinks, logos and brand design blend timeless qualities with today’s standards of excellence and service.
RRR’s branding system, Brand DNA, is the key to strong differentiation of RRR restaurant concepts and an indispensable tool in providing ongoing management of the consumer experience. The Brand DNA system was developed by Hayward and implemented by Ring with extraordinary success in the day-to-day operations of eight full-service restaurant concepts with 23 operating units combined. It is an integral tool in the development and ongoing operation of every RRR concept. The Brand DNA system, which stands for Differentiators, Nuances and Attitudes, is a process to define and manage a brand’s identity from start-up through the life of the concept. Brand DNA encapsulates the core emotional experience of the brand. The system is a blueprint for those who support, execute and promote each concept. DNA allows for simplification in the early stage of branding.
It gives servers, as well as management, control and power. By providing staff with Brand DNA, they are empowered to keep the concept at its purest. The most significant impact of Brand DNA is that it allows everyone associated with each concept to be “brand champions.”
RRR is a bold, new venture in restaurant conceptualization and operation, committed to developing innovative, customer-oriented and quality-driven restaurants and bar concepts. It offers clients an exciting new way to do business. RRR, through its consulting, develops client brands that are strongly identified, unique and replicable, while also assisting in executing a strong brand management program.
RRR’s partners have spent their professional lives creating one success after another — Ring in the restaurant arena and Hayward in advertising and brand design. Their partnership represents an extraordinary synergy of diverse talent, experience, vision and ingenuity — the prime ingredients necessary to shape the growth of a successful business. They are the ultimate restaurant development team.