Naming Projects
Central Garden & Pet Company (2006)
- As naming consulting to Maddocks+ design agency team, created the name Unleash PureJoy™ for new high-end dog grooming brand.
- (see www.unleashpurejoy.com)
DIRECTV (May 2005 - Present) Naming Consultant & Writer
- Key Consultant in naming initiative for technology product in partnership with Intel’s Viiv.
Named: Media Share
- Participated and led several major naming, tagline and themeline projects for new products, program packages, channels and shows
Sea-Yu, San Francisco, CA (2007) Naming Consultant & Writer
- Created naming conventions, taglines and new brand voice for rebranding of all-natural Petrotech Odor Eliminator products
- Taglines: Clean+Green™, Friendly Yet Ferocious™, Unleash Clean™
- (see www.sea-yu.com)
Furvana, Los Angeles (2007) Naming Consultant
- Named Furvana pet line to be launched in 2007/2008
Brand Texture, Los Angeles, CA (2007) Naming Consultant & Writer
- Consulted on naming, brand voice and taglines for re-launch of Curtis Mathes television and technology brand
- Name to be announced
Media Portfolio (2005)
- Key consultant in the renaming of a mobile phone music company:
Named Groove Mobile (formerly called “Chaoticom”)
JamDat Mobile Games (November 2005)
- Naming consultant to Hamagami/Carroll design group on new subgenre of games
SPARITUAL (April 2004 - May 2005) Senior Writer/Naming Consultant
- Naming consultant for product line of new eco-friendly, high-end beauty line (see www.sparitual.com)
- Created the voice of SPARITUAL
- Representative sampling of product names:
- The Chroma Guide, nail lacquer color/divination guide (also created concept)
- The Plum Cap, ergonomic bottle cap
- Elixir Cube, packaging
- Dramatic High Notes, lacquer harmony family
- Earthy Low Notes, lacquer harmony family
- Cool Contraltos, lacquer harmony family
- Airy Sopranos, lacquer harmony family
- Nail Elixir Bar, bottle display
- Grand Chroma Suite, bottle display
- Old Soul, lacquer color
- Bon Vivant, lacquer color
- Snappy Reparté, lacquer color
- The Awakening, hybrid spa ritual
- The Calm, hybrid spa ritual
- The Reflection, hybrid spa ritual
ORLY International (Spring 2004)
- Created new umbrella name for relaunch of the Original French Manicure (French Evolution), as well as sub-hierarchical category names and taglines (Timeless Style Meets Future Chic and A Classic Becomes A Legend)
Ajula Inc., for designer Carol Kipling (2002)
- Named Alchemy pillow (originally called “Crop Circles”)
RRR Group (restaurant consultants) (2001)
- Named new sandwich (Baltic variation of the Panini): Panikita
- Named new “stick food” (inspired by Thai satés and middle Eastern kabobs): The Skewer or Skewers Nikita
Bos Design (March 2000 to March 2002)
Participated in the naming of the following projects:
- High-end Southern cosmetics line Olivia
- The eGrip II pen (Avery)
- European business card line (Avery Products).
- Avery Machineable Envelope Sub-Brand [JamFree, AUTO-FEED, Paper Tray Envelopes]
- Avery Colored & Designer Labels Project - Naming Hierarchy for sub-brands
- Avery Binders Project - Naming Hierarchy for sub-brands
eCompanies (December 2000)
- Consulted on naming of a new company developed by eCompanies. Prevented from revealing identity because of Confidentiality Agreement.
Disney Buena Vista Pictures Marketing (February 1999)
- Suggested the name, The Insider as the title of the critically-acclaimed motion picture.
