In 2004, the famous beauty innovator, Orly International, re-launched their original French Manicure and gave it a whole new identity along with a spectrum of fantastic new lacquer color combinations. The creative team completely revamped the packaging look, and I was brought in to name the relaunch campaign, French Evolution, create a fresh approach to the Look Book copy and new taglines: Timeless style meets future chic and The classic becomes a legend.
